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Do you know who your customer isn’t?
When a sculptor starts work on a new masterpiece, he or she begins with a much larger piece of material,[...]
It’s a brand…stupid
Not unexpectedly, the launch of the new iPhone Xs received the usual avalanche of media attention, along with the usual[...]
Why feelings beat facts in successful marketing communication
If you want results, learn to move the elephant. Just because we have access to facts doesn’t mean we’ll do[...]