“We cannot solve our problems with the same thinking we used when we created them.”
“People now view brands and companies as if they were human, and, like any twenty-first century relationship, loyalties are shifted with the click of a mouse or the tap of an app.”
Facts equals features
“Reason leads to conclusion.
Emotion leads to action.”
Marketing is simple
“All you need to do is get to the right people with the right product, at the right price, with the right message
at the right time, in the right place.”